“Sophisticated—and highly detailed—master plans are an increasingly important piece of the planning process.” Read the full Chain Store Age article by Roy Higgs here.
Entertainment Retail Takes Center Stage at ‘EEE’ Conference in Los Angeles
Roy shares his thoughts about shopping centers that get it right when blending entertainment and retail… “These shopping centers must deliver optional purchases that can be made with discretionary funds and discretionary time,” explained Higgs. “Shoppers need to be motivated to go there — to stay, spend, engage, and remain excited and energized. Fundamentally, you have to evoke an emotional …
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