Roy shares his thoughts about shopping centers that get it right when blending entertainment and retail…
“These shopping centers must deliver optional purchases that can be made with discretionary funds and discretionary time,” explained Higgs. “Shoppers need to be motivated to go there — to stay, spend, engage, and remain excited and energized. Fundamentally, you have to evoke an emotional response.”
Shopping Center Business article.
View RHI’s promo loop produced for the event…